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Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. Daniel Swarovski’s vision was to create “ a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, making the beginning of a new era for crystal.